Packaging Design

packaging Design

SHAMPOO & CONDITIONER

Dove

Dove is a personal care brand owned by UNILEVER originating in the United States. Its products include: deodorant, body washes, beauty bars, lotions/moisturizers, hair care and facial care products. We are tasked to redesign a Shampoo and Conditioner's packaging design. I chose DOVE because it's my family's and my personal favorite brand of hair care.

Marble is the inspiration of my design. Loved how it suits the theme of DOVE (sophisticated & elegant). Also, I liked how the gold color matches the marble. I designed the shapes as concave and convex curves because it look coordinated with each other. From the 3 options, I chose option 3 because it is simply DOVE's branding (simple but eye-catching). Furthermore, all the claims and details are complete and it's indicated in the front and back labels.

Design Process

Daily Noodles

INSTANT NOODLES

We were given the task of redesigning a pillow pack packaging for instant noodles. It is necessary for the product to have its own brand. My brand's name is "daily noodles," because instant noodles are regarded as a "global meal" that many people consume on a daily basis. It's also highly convenient and efficient to eat for a quick snack. The logo depicts me blushing while I eat noodles. The color scheme, which depicts the color lime, is incredibly eye-catching. The noodles are represented by the abstract background. To highlight the flavors of the product, I photographed the noodles with some toppings (shrimps, egg, chili pepper, and calamansi). All information is displayed on both the front and back of the card.

Design Process

FOLDABLE TREADMILL

Helios

Helios Fitness is a local provider of exercising apparatuses to users who prefer home trainings and at-home workouts. Hustle Assist provides fitness equipment to people who are into boosting agility, improving cardiovascular health, losing weight, or simply maintaining physical well-being. The company will offer universal equipment with a variety of features such as being durable, compactable, accessible, and adaptable to ensure highest quality workout for all of its users at an adequate price.

Our group all agreed on what type of packaging we will make for the treadmill. It only consist of top and bottom box. The packaging is made out of cardboard box with minimal graphics to avoid excess ink waste. Our packaging also include styrofoam to secure the product.